10 minutes to- beginners seo-website optimization
So you’ve created a new service/product and now its time to Share It With The World!...
As a startup...NOW you need some hacks for on page optimization to get found in SERPs -( Search Engine Results Pages)-...
Perhaps you need a FREE domain!
If so, you’re at the right place… Startup or Fresh to SEO - Check Out these Website Optimization Tips and grab a FREE .ie Domain!
In this post we will be looking at on site (on page) optimization factors that can help both the user and google identify what the content on your website is about, whether its relevant to their query. If your content is relevant, matches your searchers query and is optimized then your chances of ranking in SERPs increases dramatically.
-“Create a website that expresses something about who you are that won’t fit into the template available to you on a social networking site.”-Jaron Lanier
According to Moz Google can update their algorithms up to 500-600 times a year.
Google updates include rich snippets and other features they believe will help improve user experience and return results faster for those searching for particular queries.
Being able to optimize your website to achieve a better ranking on search engines especially when it comes to ranking on Google SERPs- with the ever changing Algorithms can seem like an impossible task.
Check out our page SEO for Startups.
There are some key tricks to get the best possible results even though there are no set-out criteria from Google as to what exactly must be done, there are some general guidelines you can follow to starting optimizing your chances of visibility.
What is paramount for Google and other search engines is that should keep your website well maintained whilst also adding good quality relevant content to it on a regular basis.
So, we will jump straight in now with a Top Tips for boosting the ranking of your website on search engines.
SEO: Title Tags & Description
When the user searches for something on Google they either use voice search or type their query/keyword of what they are looking for into the search bar.
The user may be searching for: A Dentist in Carlow, who specialises in root canal (ouch you’re thinking ?).
In this case:
Your Title Tag could include the keyword "dentist" or "root canal" and your Meta Description may have "specializing in root canal treatments" as a long-tail keyword.
You must remember here that this keyword placement is for user intent rather than for google bots. This placement is so that the user identifies your content as relevant to what they are searching for.
Google Bots can scan information on your site. This you are probably already aware of, however, due to the numerous ranking criteria Google have it falls back on YOU to have your website visible to the SEARCHER.
You must take into mind not to practice keyword stuffing (overuse of keyword to try and rank) , but rather to make it both identifiable to google and the user that the content on you page is actually the best match for their query.
The searcher is also scanning SERP(Search Engine Results Pages) pages.
When Google returns results based on the content they have scanned and believe to be the best match to query, what is then viewable then to the searcher are Title Tags and Meta Description.
If their keyword (search query) is in the page title , or if the Meta Description has not only the keyword but CAN SPARK INTEREST...Then this is YOUR WINNING TICKET my friend!
Your Title is the first Spark of interest you must light for the user!
The Meta-description can be an inviting C.T.A (Call To Action)- A Storyline to Entice..
A CTA (Call to Action) for the dentist in Carlow-Might be: FREE oral examinations, or they may entice the user to another offer they have on their site such as: Crowns 25% off in April. The user may also need crowns, so you’ve stimulated interest or added click-bait.
Let’s take a look at Title Tags...
Godfathers of SEO “Moz” describe title tags: “Title Tags have long been considered one of the most important on-page SEO elements”.
Tips for Optimizing your Title
TEST YOUR WEBSITE TITLE TAG- Use Moz Title Tag Preview Tool- View how your website title will look on SERPs (Search Engine Results Page).
Source Image: www.moz.com
Tips for Optimizing your Description
Your Meta Description is a short and accurate description of the contents of the page which they are about to open and what it has to offer the person who is searching. This will not directly impact your SEO however it will significantly impact your click-through rate onto the site.
Overall, the advice is not to spend time expanding description lengths even though they have now been expanded to 320 characters.
If you want test how both the Title Tag and Meta description will look prior to use there is another amazing tool called SnippetOptimizer.
Use Alt Text to Optimize your Imagery
By adding a description to your images using Alt Text it enables Google to read the content of the imagery.
Alt Text also allows visually impaired users who use speech software to access the content within the website. You are therefore optimizing your site for a wider audience.
Video Source: Google
Google has published both articles and and the above video on image publishing guidelines-Google’s Guidelines.
The Alt text is integrated within the HTML source coding.
Tips for the use of Alt Text
Fix any Broken Links on your Website
If you have any links within your website be sure that they are all working.
For example: if you have links to any social media platforms on your website
be sure that they do not bring you to a page which says 404 error.
You can use this FREE Tool: Check For Broken Links
You must make sure that your links bring the user directly to the page you want them to keep them engaged in your content.
It will also give them less work to do (resourcing the information themselves), and the likelihood of them moving onto another site will be minimalized.
Adding Structure to your URL’s
Having URL's on your website is like having signposts on a road which helps the user get to the desired location.
When you have a structure on your site it makes the user's journey more flawless and quickens up the process.
When you add structure to your URL’s this enables search engine bots to move through your website faster, this then lets them visit more pages on your site for the limited amount of time that they are there.
Structure on your site it helps to orientate the user within the site, for example when you have a descriptive URL it provides clues as to the content of the landing page.
Remember to Do your Keyword Research
You must remember to Research your Keywords before you add any content into your website, this can be done using Google’s Keyword Planning Tool which is free to use once you have a Gmail account set up for yourself.
Image Source: Google Keyword Planner
The reason for doing this is that you're trying to use Keywords which appeal to the audience in which your targeting and it will also expand on the reach your content has online.
Therefore, you must always put time aside for your Keyword Research, when you are selecting each keyword.
You must remember who your website is targeting and why are you trying to reach out to them
Have a Website that is Optimized for Mobile Devices
When you're optimizing your website, you must always remember that having your site mobile friendly is a must as more and more users use their mobile devices as a tool to search the web.
Therefore, you must be sure that each page on your site is optimized for mobile devices.
Google reported that up to 48% of buyers use a smartphone for their searches,
It is also a good idea that when you're making your website mobile friendly you make the site responsive.
Which basically means that the content within your website becomes automated and changes to fit the screen of any responsive mobile device automatically. Many details can impact a users mobile experience with your website such as page speed, redirects, even the size of images on your site. So, its important to test these factors.
You can test your website for mobile with the assistance of google's mobile friendly test.
Now that you have some ground information for on-site optimization it's time to take action!
Here's a few last tips for the day!...
Use Social Media Platforms to your Advantage
Currently, almost every person with an online presence is on a social media platform of some nature.
Therefore, it is important to use Social Media Platforms to your advantage, there are many choices available out there, so you will have to choose a platform where your target market is likely to be located.
They are a great source of traffic which can be optimized to your advantage free of charge.
So now you are probably asking…But, does Social Media really impact SEO?
Well, according to Searchmetrics’ latest 2016 report, the answer is YES…. "There is a correlation between your social signals and rankings on Google Search."
When you do choose the platform, which is right for your business.
Be sure to post good content, by doing this you will be raising the chances for your posts frequency for being shared organically within the platform.
This helps you expand the reach of your messages. The more social media platforms which you have for the company the more traffic will be generated for you.
What if you can't afford or don't have skills to build a website?...
We understand that as a startup you may lack technical skills to build your own website.
If this is the case-Fret Not!...There are other options.
If you are not quite ready to jump into DIY SEO or building a website but still require a landing page to promote yourself.
You may want to try Adobe Spark and create a landing page that Adobe will host for you.
Here is an example of an Adobe Spark Page.
Once you create your own you can use the link to promote it on Facebook or add it to your email campaigns to promote your service or products.
Now, if YOU'RE a little more tech savvy and ready to create your own website, but perhaps on a tight budget.
Here’s an OFFER you don’t want to miss out on!
If you're from Ireland you can now claim a FREE .ie Domain.
Nua.ie are offering this for a limited time-period so head over there and grab your TODAY!
You can start a good SEO Strategy for your website by implementing the above guidelines.
Once you have done this you can move on to submitting your website to directories to help drive more traffic to your website.
Have you applied for a free domain?